Took Pulse of the Market before Giving One to it
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Code :MM0073
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Region : India |
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Abstract: This case is about the exercise undertaken by Yash Bansal, a business management intern, to understand the marketing strategy used for Pulse candy, a product of Dharampal Satyapal Ltd., India. Pulse being a relatively new endeavor and a successful one at that, the company was curious to know the reasons behind its unprecedented success in India. The idea was to identify the best marketing practices and learn from them. Yash Bansal was tasked with deciphering the marketing strategy for Pulse candy. |
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Pedagogical Objectives:
Keywords : Marketing Management; segmentation; targeting; promotion; and positioning; Fast moving consumer goods; India; marketing strategy; Rajnigandha; Dharampal Satyapal Ltd.; Pulse candy; BABA
Contents :
» INTRODUCTION
» ABOUT THE COMPANY
» PULSE CANDY STORY
» SCENARIO
» THE WEEK BEFORE D-DAY
» EXHIBITS
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